So, where are you going? What does your marketing plan look like? Oh, you don’t have one? Winging it is going to be about as successful as an emu trying to take flight. (Hint: NASA couldn’t get them off the ground.)  Maybe you’ll take the piecemeal approach; try a brochure…a blog maybe…word of mouth…(no words […]

YOU CAN’T FAKE CREATIVITY. FERVENTLY AVOID PRESENTATIONS THAT INDUCE NARCOLEPSY. CLICHÉ HAS ITS OWN ZIPCODE. EVEN UBER WON’T GO THERE. AIM TO MAKE YOUR BLOGS MORE COMPELLING THAN A GROCERY LIST. ASSUME BOTTOM LINES DON’T GET ALL FAT AND “KARDASHIAN” BY THEMSELVES. IT’S HARD TO MAKE A STATEMENT IF THERE’S NOTHING THERE TO SAY. ADAMENTLY […]

Experience. The kind of experience that means having been there, done that, solved that and won that. Knowing what works, and what doesn’t and how to make it all work. So why do people break into a sweat just hearing the word “experience”? Does it mean old, tired, out of touch? Does it mean stretch […]

You want ordinary? Mundane? Bored-til-they-snore content that’s like trying to get an emu to fly?  Aah…can see that that’s what you usually get from most freelance writers you hire. What would you give to be astounded? Startled? Have your blood pressure edge toward 140/90? My work may make you sweat a little when you see […]