WHY YOU’D BE SMART TO HIRE A FREELANCE WRITER OLDER THAN YOUR WAIST SIZE.
Experience. The kind of experience that means having been there, done that, solved that and won that. Knowing what works, and what doesn’t and how to make it all work. So why do people break into a sweat just hearing the word “experience”? Does it mean old, tired, out of touch? Does it mean stretch pants, and being Pinterest and Twitter free? Obviously, it means Millennials don’t get it. I’ve been told no one wants to work with their mothers. Or give orders to their fathers. And drinks after work? Who do they think invented multi-martini lunches? I’ve seen job reqs online that are looking for executive creative people with two whole years of experience. Two whole years. It would take longer than that just to grow your hair out or lose the pooch you’ve been carrying around, trying everything to lose. Contrary to your beliefs, there is no graveyard where elephants and Boomers go to die. Ok, some facts here. Facts. America’s 75 million Baby Boomers, between the ages of 52 and 70, control about 70 percent of all disposable income in the U.S. according to Nielson. More stunners; Boomers are set to inherit about $15 trillion dollars over the next 20 years. With that kind of financial might, analysts expect Baby Boomers will continue to ignite a consumer spending boom over the next several years. Oh wait, there’s more; women control over $20 Trillion in world-wide spending. Teens spend $258.7 billion each year. Enough to blow up abacuses and algorithms world-wide. Guess who’s had the most experience in learning who all these segments are, where they spend, and how to talk to them in their own language? The folks who have had the most experience dealing with them on their terms. People over 40. Let’s see now…the average waist size for men is 39.7 inches. For women, it’s 37.4. If it helps, think of it this way; is 64-year old Christy Brinkley too old for a Sports Illustrated Cover? Is 71-year old Cher too old for anything? Are freelance writers over 40 really too old to write killer copy and deliver relevant content? Maybe you should redo the math.
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