NO ONE’S BUSINESS IS SAFE WITH ME

You want ordinary? Mundane? Bored-til-they-snore content that’s like trying to get an emu to fly?  Aah…can see that that’s what you usually get from most freelance writers you hire. What would you give to be astounded? Startled? Have your blood pressure edge toward 140/90? My work may make you sweat a little when you see it, but believe me, that’s a condition smart clients would rather see than content that leaves them cold. Let’s start by agreeing that social media is King. Or Queen or LGBT.  But horrors! I’m going to let you mull this one over; we could all use a little more Chatting, and less Snapping. Content unfiltered. Which brings me to an unusual copy conundrum; there are oh, maybe hundreds of words to describe your product or service, so why do most writers unflaggingly cling to the same dozen or so…”better, stronger, wider, bigger, smaller, cheaper”…sound familiar? That’s the safe way of the marketing universe. Safe. But “safe”, doesn’t sit well with me. Safe doesn’t have the confidence to build a business as a unique brand, or the pluck and guts to annihilate the clutter. I’ve never done safe. And I’ve never been sorry. Ditto, my clients. Up for “amazing”?