Print & Collateral
Print may be getting smaller and smaller as do our devices, but it is still an invaluable, integrated piece of the pie. It’s where content and design marry rather than just live together in separate rooms. It starts conversations that often go beyond the depth and significance of tweets or Instagram posts. It can say more. Print collateral is a term that includes business marketing items such as business cards, letterhead, capability brochures, fliers, postcards, folders, signage, magazine ads (although greatly and quickly diminishing) and more. It’s the glue that holds a brand together. And I’m the keeper of the gluepot.