MAKE YOUR MANTRA “I AM NOT MY TARGET”.

OK, we’re going to do a little exercise here. Get somewhere comfy (preferably not hooked up to any device) close your eyes and repeat…

“I am not my target.”

(Deep and cleansing breath…)

“I am not my target.”

(Don’t stop now…)

“I am not my target.”

What you are, is someone who runs or owns a business or service. You know every little detail about it. It’s your baby. Your life. Your livelihood. You decide you should be getting your message out there. You just don’t know exactly what you should say, or how to say it. More importantly to whom. You’d sort of like your target to be, oh, let’s say most everyone. But as we’ve said, you are not your target. So first you have to decide exactly who your target is. Who would benefit most from what you offer? Who would discover you could deliver exactly what they want and need that would make their lives easier, and yes, even happier. If you’re not on target, you might as well be hitting the snooze button amidst every other message that takes a shot at attempting to communicate to them. (Be wary, some might actually come within listening distance.)

“I am not my target.”

No assumptions, no guesswork. Just hard work trying to determine who your target really is. Which, as we’ve said, is definitely not you.

Let me help you figure out who it really is.